2018 Persuasive Technology Conference: Call for Proposal

Persuasive Technology (PT) is a vibrant interdisciplinary research field focusing on the design, development, and evaluation of interactive technologies.  Persuasive Technology aims at changing people’s attitudes or behaviors through persuasion and social influence, but not through coercion or deception.

From April 16-19, 2018, the 13th international conference on Persuasive Technologies will be hosted by the University of Waterloo, Canada, a short drive from the beautiful multicultural city of Toronto.  This is the first time that the Persuasive Technology conference has come to Canada. The previous successful conferences have been organized in Amsterdam, Salzburg, Chicago, Padua, Sydney, Linköping, Columbus, Copenhagen, Claremont, Oulu, Palo Alto, and Eindhoven.

The conference will bring together researchers and practitioners from industry and academia who are working in the field of persuasive technologies. As a community, we aim at enriching people’s lives in various domains – e.g., health, safety, and the environment – by supporting their personal goals to change their behavior.



2018 Special Theme: Persuasive Technology – Making a Difference

This year’s special theme for the Persuasive Technology conference is “Making a difference”.  This theme is both a celebration of what Persuasive Technology has accomplished and a challenge for where Persuasive Technology can make a difference in the future.  As a result, we invite papers that show clearly the design of persuasive technologies with the explicit goal of creating behavioral change, and papers that show that persuasive technologies made a difference.  Papers that explore methods to improve the understanding of persuasive interventions and the measurement of behaviour change are also encouraged.  We also encourage papers exploring new frontiers for persuasive technology, such as personalized persuasion, uses of big data, and new ways of creating engagement through gaming or social connection.  Persuasive technologies in various domains (health, energy usage, social commitment and others) and creative and effective uses of persuasion through various technologies (web, wearables, AI, and smart environments) will also be considered.  

We welcome a wide diversity of papers. Papers eligible for acceptance may address the application of PT in different domains (e.g., health, safety, energy, etc.), examine the specific psychological mechanisms that positively or negatively influence PT effectiveness (e.g., habits, reciprocity, social comparison), the ethics of persuasive technology, focus on technology that provides input to persuasion attempts (e.g., sensors, monitoring, AI, etc.), or emphasize methodology (for design, evaluation, implementation, etc.). Whatever the focus, we especially welcome papers that focus on technology as a means to study interactions between humans and PT, are grounded in relevant and up-to-date theory, transcend a mere showcasing of applications, and address the generalizability of results.

The list below provides some additional examples (in no particular order); eligible papers are not limited to these specific examples.



  • Safety
  • Personalized health care (e.g. health, well-being, happiness)
  • Personalized medicine
  • Healthy environments
  • Sustainable environment
  • Persuasive well-being
  • Persuasive cities
  • eLearning and training
  • Marketing and e-commerce


Technological and design perspective

  • Big data systems
  • Sensing technology
  • Early warning systems
  • Intelligent systems
  • Smart environments
  • Connected devices (Internet of Things)
  • Design of feedback
  • Multimodal interaction
  • Persuasive systems, interfaces, visualization
  • Socially influencing systems
  • Computer-supported influence
  • Tailored, persuasive, and personalized systems
  • Mobile, pervasive and ubiquitous persuasion



  • Design methodologies
  • Behavior change support systems design
  • Experiments
  • Big data methodologies
  • Gamification
  • Implementation
  • Evaluation and validation
  • Valorization
  • Machine learning
  • (Ecological) monitoring
  • Feedback
  • Coaching
  • Persuasion through gamification



  • Mass persuasion and interactive technologies
  • Cognition and persuasive technology
  • Ethics and moral issues
  • Cultural influences
  • Humanizing and/or dehumanizing effects of persuasive technology
  • Unconscious processes
  • Habits and habit change
  • Social practices
  • Cultural values
  • Reciprocity
  • Competition, social comparison
  • HCI issues



  • Unexpected effects of PT
  • Disruptive technology
  • Persuasive backfiring
  • Peripheral interaction
  • Slow technology


Contributions can be made in the following categories:

  • Paper (short and long)
  • Poster
  • Workshop
  • Symposium
  • Demo
  • Doctoral consortium
  • Tutorial



General chair: Catherine Burns

Organizing chair: Plinio Pelegrini Morita

Program chairs: Jaap Ham and Evangelos Karapanos

Tutorial and Doctoral Symposium chair: Lisette van Gemert-Pijnen

Workshop chair: Rita Orji

Program Committee Members

Raian Ali

Nilufar Baghaei

Shlomo Berkovsky

Samir Chatterjee

Luca Chittaro

Anne-Kathrine Kjaer Christensen

Jacqueline Corbett

Janet Davis

Peter De Vries

Alexander Felfernig

Sandra Burri Gram-Hansen

Ulrike Gretzel

Stephen Intille

Anthony Jameson

Simon Jones

Maurits Kaptein

Pasi Karppinen

Saskia Kelders

Joyca Lacroix

Sitwat Langrial

Matthias Laschke

Thomas MacTavish

Judith Masthoff

Alexander Meschtscherjakov

Cees Midden

Alexandra Millonig

Plinio Morita

Harri Oinas-Kukkonen

Rita Orji

John Rooksby

Peter Ruijten

Anna Spagnolli

Agnis Stibe

Piiastiina Tikka

Manfred Tscheligi

Kristian Tørning

Lisette van Gemert-Pijnen

Vance Wilson

Khin Than Win