Keynote: Jason Hreha, Head of Product, Behavioral Sciences at Walmart

Keynote: Jason Hreha, Head of Product, Behavioral Sciences at Walmart

Keynote Speakers

The Persuasive Technology 2018 Organizing Committee is proud to announce one of the keynote speakers, Jason Hreha –¬†Head of Product, Behavioral Sciences at Walmart, for the upcoming Persuasive Technology 2018 conference taking place in April 2018!

Hreha is currently at Walmart, where he co-founded an industry-changing behavioral science unit. His team works on projects across the entire business, applying the latest behavioral science findings and methodologies to key initiatives.

Hreha’s background is in design and neuroscience/ behavioral science. He has collaborated with Dan Ariely and BJ Fogg and published books on how to apply behavioral economics to business, product, and marketing problems. His work on the behavioral -change framework has been used at the World Economic Forum in Davos in 2011.

We very much look forward to welcoming him at uWaterloo for the upcoming conference and will be releasing more information on his talk closer to the conference date.

Keynote: Julita Vassileva, Professor of Computer Science , University of Saskatchewan

Keynote: Julita Vassileva, Professor of Computer Science , University of Saskatchewan

Keynote Speakers

Julita Vassileva is a Professor of Computer Science at the University of Saskatchewan. She co-directs the MADMUC lab where graduate students study persuasive and personalization technologies for health, ecommerce, educational and social systems.

Dr. Vassileva’s background is in AI in Education, User Modeling, Multi-Agent Systems, and Social Computing. Her work since 2001 on encouraging participation in “serious” online communites proposed ideas and methods that pioneered the “gamification” trend. Her research on motivation approaches, incentive mechanisms, and trust and reputation management systems, applied in the context of educational and workplace online communities, have resulted in over 250 publications, many of which have been widely cited.