Persuasive Technology 2018 offers workshops that allows attendees with common interests to exchange ideas about a particular topic that would contribute to advancing the field of Persuasive Technology. They provide an opportunity for interactive discussions that would move the field forward and facilitate community building around a particular topic of interest. These sessions may be single or a multiple year series depending on interest and attendance.


Check out the following informative workshops and submit soon!


Full Day Sessions

6th International Workshop on Behavior Change Support Systems (BCSS 2018): Using extensive data in design and evaluation of BCSS

April 17, 2018

The Behavior Change Support Systems (BCSS) workshop, already running for the sixth time in conjunction with the International Conference on Persuasive Technology, is a workshop that builds around the concept of systems that are specifically designed to help and support behaviour change in individuals or groups. The highly multi-disciplinary nature of designing and implementing behaviour change strategies and -systems has been in the forefront of this workshop from the very beginning. This year the workshop comprises new and interesting work on BCSSs in general, but also a more focused theme of using extensive data in design and evaluation of BCSSs.

Important dates:
Submission deadline: February 12, 2018
Notification to authors: February 26, 2018
Final version due: March 12, 2018
Workshop date: April 17, 2018.

Topics for submissions include, but are not limited to:

  • Smart monitoring for persuasive coaching especially in (but not limited to) the area of health and well-being.
  • Developing just-in-time persuasive prompts and feedback to support behaviour and to create adherence and engagement to different technologies, using data generated by smart sensors, self-tracking devices, wearables, etc.
  • Engagement, integration, connectivity, personalization, and changes in Persuasive Technology.
  • Interactive visualizations (including virtual coaches and dialogues) for personalization and social support.
  • High tech, human touch/humanizing technology.
  • Connectivity designs for social support, e.g. for lifestyle change and improving wellbeing.
  • Design guidelines for the design, implementation and evaluation of BCSSs.
  • Persuasive strategies related to different outcomes (engagement; resilience; attitudes; compliance; behaviours) and levels (individual; community; society) of change.


This year, we especially welcome papers regarding the evaluation of BCSS:

  • Methods for measuring the impact of BCSSs and smart persuasive environments on individuals, community, and society.
  • Methods for measuring the effect of persuasive strategies on task adherence (e.g., via fractional factorial designs).
  • Methods (including mixed methods approaches) for measuring various aspects of BCSSs in the wild; considering context and including process and product measurements in a real-life setting.
  • Methods or approaches to evaluate the persuasiveness of different technologies for BCSSs (mobile, ubiquitous, ambient technologies, virtual environments, sensor-based, etc.).
  • Advanced big data analytics for analyzing and interpreting usage data and self-tracking data from (multimodal) sensors.
  • Translating the outcomes into multimodal feedback cues, and their effects on adherence and outcomes.
  • Advanced analytics to predict adherence and to identify usage patterns and its effects on adherence.
  • Implementation strategies to deal with proprietary closed algorithm layers to gather reliably gather data of daily use, using commercial sensor devices.


For any submissions we wish to highlight that this year’s workshop aims at discussing especially the challenges that occur while developing effective coaching strategies and technologies; what data is used for the development of better fitted persuasive systems; and/or the evaluation thereof. Therefore we encourage authors to reflect on the challenges they face in this light, and possibilities to overcome these challenges. We also welcome position papers under this workshop theme.



We encourage submissions in three categories:

  • Research papers (max. 16 pages in the LNCS format)
  • Work-in-progress papers (max. 6 pages in the LNCS format)
  • Position papers (2-4 pages in the LNCS format)

All papers will be reviewed by at least two reviewers. Accepted research papers and work-in-progress papers are planned to be published via CEUR Workshop Proceedings. Links to previous years’ workshop proceedings can be found at:

Submission will be through Easychair:

Contact details:
If you have any questions about the workshop topics, please e-mail the programme chairs via

Workshop committees:
Programme Co-Chairs
Floor Sieverink, University of Twente, the Netherlands
Randy Klaassen, University of Twente, the Netherlands

Organizing Co-Chairs
Robby van Delden, University of Twente, the Netherlands
Jobke Wentzel, University of Twente, the Netherlands

General Co-Chairs
Lisette van Gemert-Pijnen, University of Twente, the Netherlands
Dirk Heylen, University of Twente, the Netherlands
Harri Oinas-Kukkonen, University of Oulu, Finland

3rd International Workshop on Personalizing Persuasive Technologies: A Road Map to the Future



Rita Orji, Dalhousie University, Canada
Maurits Kaptein, University of Tilburg, Netherlands
Jaap Ham, Eindhoven University of Technology, Netherlands
Kiemute Oyibo, University of Saskatchewan, Canada
Joshua Nwokeji, Gannon University, USA


Personalizing persuasive technologies can increase their efficiency and potentially leads to sustained behavioral change. Building on the success of the 2017 workshop which witnessed 12 peer-reviewed paper presentations, one keynote presentation, and over 40 participants from over 15 different countries, this year’s workshop aims to advance the research area even further by addressing outstanding challenges and opportunities identified during 2016 and 2017 workshops and developing new focus areas for the field. The workshop aims to connect a diverse group of researchers and practitioners interested in personalization and tailoring of persuasive technologies. Attendees are encouraged to share their experiences, ideas, discuss key challenges facing the area, and discuss how to move the field forward. The workshop will cover broad areas of personalization and tailoring, including but not limited to personalization models, computational personalization, design and evaluation methods, and personalized persuasive technologies. We welcome submissions and ideas from any domain of persuasive technology and HCI including, but not limited to health, sustainability, games, safety and security, marketing, eCommerce, entertainment, and education. Workshop papers and ideas will be archived online to be accessible to the general public.


Half Day Sessions

Persuasive Technology: Making a Difference Together (#MDT2018)



Dr. Sitwat Usman Langrial, Sur University College, Oman
Prof. Peter de Vries, University of Twente, The Netherlands
Prof. Sandra Burri Gram-Hansen, Aalborg University, Denmark
Prof. Agnis Stibe, Paris ESLSCA Business School, France


This workshop will discuss the research efforts that are being made aimed at changing human behaviour and attitude. It will engage the persuasive technology community to jointly look at where do we stand and where do we want to go with the field. In 2018, it will be fifteen years since the seminal book on persuasive technology was published. Since then, already twelve annual conferences have been held on the topic. The Persuasive Technology community has attracted many young scholars and has kept very strong core of leading scientists in the area of research. At the same time, not all expectations have been met over the last decade. Therefore, the community needs to come together and discuss ways for natural expansion and strategic growth. We need to acknowledge weaknesses in the area of behaviour change interventions and seek for ways to overcome them. This workshop will help to facilitate discourses around human behaviour, behaviour change, early interventions for behaviour change, persuasive technology, persuasive systems design, design with intent, personalized persuasion, behaviour change support systems, health behaviour change, socially influencing systems, user experience design for behaviour change, computer-supported influence, and more. The workshop will discuss open questions, promote a healthy debate amongst academics, create strategic directions, and unify everyone around what’s essential for advancing the community in a fundamentally fresh and novel way.


Uncovering Dark Patterns in Persuasive Technology

Prof. Agnis Stibe, Paris ESLSCA Business School, France
Dr. Kate Pangbourne, University of Leeds, UK
Dr. Simon Wells, Edinburgh Napier University, UK
Dr. Brian Cugelman, AlterSpark, Toronto, ON, Canada
Anne-Kathrine Kjær Christensen, Specifii, Copenhagen, Denmark


The dark patterns are interactive design patterns that influence technology users through deception or trickery, and which represent unethical applications persuasive technology. However, our ability to identify dark patterns is limited, creating a situation where it is difficult to manage abuses of persuasive psychology because it is difficult to even identify them. Although there are numerous practitioner taxonomies of dark patterns, there is no scientifically-based taxonomy available. In this workshop, participants will enjoy an introduction to dark patterns, and an overview of the psychological mechanisms that drive them. Through participatory exercises, participants will help to identify the theoretical underpinnings that drive dark patterns, and contribute to the development of a taxonomy of dark patterns, based on consensus within the scientific community. In the workshops, we will form working teams who will review the dark pattern taxonomy, looking for alternative theoretical explanations. Each working team will participate in a group sorting exercise, designed to inform the development of a theoretically-framed taxonomy of dark patterns. All outputs of the workshop will be captured and used to advance this study towards validation of the taxonomy. After the workshops, the authors of this paper will incorporate all the advancements into the next stage of the research, which will feed into a subsequent paper on a taxonomy of dark patterns, addressing the identified research questions.